It is with a heart full of faith and gratitude that I celebrate with you a new chapter in our history. In this very special year, Minasflor turns 25 and is experiencing a true change of direction. MF.PRO is born as a new era, a new identity — without losing the essence that has always guided us: the purpose of being a blessing in people's lives.

Since the beginning, my desire has always been this: to be an instrument of transformation through beauty — offering our distributors high-performance products and the opportunity to develop a solid business, with real results for salons and for everyone who trusts the brand.

May each MF.PRO line touch you with purpose, excellence and faith. May this new phase take us even further — caring for, inspiring and transforming lives with truth.

- Nicimar

Founder of Minasflor

Carol Lima — Marketing Director, MF.PRO

On behalf of the entire MF.PRO team, we are excited to share the beginning of a new era. MF.PRO was born on the solid foundations of Minasflor — a brand with 25 years of history in professional beauty — now renewed, with new revenue, packaging and an even clearer purpose: to offer intelligent, sensorial and high-performance hair care.

After a decade working in the beauty industry, I can say that this is one of the most special projects of my career. Each line, each MF.PRO product carries a real purpose, a unique DNA and a delivery that respects the diversity of textures, colors, ages and stories.

We hope that, as you leaf through these pages, you feel the essence of what we create with so much love. That you connect with every detail, get inspired — and discover a new way of caring with truth, beauty and meaning.

Behind each revenue, a purpose

Each formula was carefully designed: high-performance active ingredients and ingredients chosen to treat different types of hair, always respecting the health of the scalp. Our commitment goes beyond aesthetics: we want to regenerate, protect and transform people's relationship with their hair. Everything we develop here is based on science, research and a clear purpose: to care with truth. MF.PRO delivers what it promises.